Privacy Policy

Last Updated: 15 May 2025

This Privacy Policy applies to all companies in the Equine Network family, including, but not limited to, Spalding-Labs, USRider, Trailguard, Haulsafe, USRoper, Equus, Practical Horseman, The Horse, Team Roping Journal, US Team Roping Championships, World Series of Team Roping, Horse Radio Network, Equine Network Foundation and any other website which expressly links to this Privacy Policy. 

This Privacy Policy (“Privacy Policy”) describes how we process your Personal Information and your rights and choices over our processing of such information.

I. Introduction

By purchasing a Product, registering for any aspect of the Service, or otherwise accessing, visiting or using the Service, you acknowledge that your personal information will be processed in accordance with this Privacy Policy. If you are not happy for your personal information to be processed in accordance with this Privacy Policy, you should not purchase a Product, register for any aspect of the Service, or access, visit and/or use the Service. 

This Privacy Policy may be modified at any time and the date on which it is updated will be set out at the top of this Privacy Policy.  

II. Definitions of Terms Used in this Policy

“CCPA” means the California Consumer Privacy Act of 2018, Cal. Civil Code § 1798.100 et seq. and its implementing regulations. 

“Content” means all text, articles, photographs, images, video, audio, trademarks, trade names, service marks, and other brand identifiers, designs, plans, software, and all other content, information, and materials available on or through the Service or otherwise made available by us, our licensors, vendors, and/or service providers. 

“Device” means any computer, tablet, mobile phone, or any other device capable of accessing the Service. 

“EU GDPR“ means the EU General Data Protection Regulation (EU) 2016/679. 

“European Data Protection Laws“ means, to the extent applicable, the UK GDPR, the EU GDPR and any other UK, EEA or member state law which relates to the protection or use of Personal Information, together with any associated regulations or instruments, and legally binding codes of practice.   

“Personal Information” means information that relates to or describes, someone, where that person is identifiable or is reasonably capable of being linked, directly or indirectly, to a particular consumer, Device, or household. Anonymous information is not Personal Information.  

“Product” means any merchandise, item, product and/or service, including without limitation Content, magazines and other publications that may be featured, mentioned, reviewed, described, auctioned, given away, rented, sold, distributed, or otherwise available on or through the Service, either by us or third parties. 

“Service” means each website, mobile site, application, email/text/SMS campaign, contest and survey, event, and/or other activity, offering, or publication provided by us. 

“Service Provider” has the same meaning as set forth in the CCPA, which in general means a for-profit legal entity to whom we disclose Personal Information for processing on our behalf for a “business purpose” (as defined in the CCPA) pursuant to a written contract. 

“Third-Party Business” means any third party unaffiliated with us to whom we disclose Personal Information for their own purposes. 

“UK GDPR“ means the retained EU law version of the EU GDPR as defined in the Data Protection Act 2018. 

“We,” “Us,” “Our” and “Equine Network,” whether capitalized or not, means Equine Network, LLC and its affiliates and subsidiaries 

“You” or “Your,” whether capitalized or not, means all those who access, visit and/or use the Service. 

III. Categories of Your Personal Information that We May Acquire 

We may collect, obtain or otherwise acquire the following types of Personal Information about you, and we may make and retain inferences drawn from such information: 

1. Personal Identifiers: such as your name, date of birth, signature, postal address, zip code, email address, telephone number, unique online identifier, User ID. 
2. Personal characteristics: Certain characteristics such as gender, marital status, nationality, and country of origin (but for clarity not including information revealing racial or ethnic origin). 
3. Commercial information: such as purchase history and payment information. 
4. Internet or other electronic network activity information: such as website or app activity data, call logs, text messages, emails, IP address and Device ID. 
5. Geolocation data: such as the physical location of your Device. 
6. Professional or employment-related information: such as occupation, employment history and record, and resume. 
7. Government issued identification numbers:  such as social security number, drivers’ license number, passport number, or state identification card number. 
8. Other special information: While we generally do not obtain biometric, financial, insurance, or medical information, we may do so when such Personal Information is necessary to offer you certain Services or where otherwise permitted by law. 

 

IV. How We Acquire Your Personal Information

Personal Information You Provide. We may receive Personal Information directly from you. For example, if you purchase a Product, or register and/or set up an account/profile or attend or participate at an event, you may provide a password and/or user ID or other payment information, as well as your contact information. 

Personal Information Automatically Collected. We may automatically collect certain information, some of which may be deemed Personal Information. The information collected may include information about your Device and [geographic location of you and/or your Device,] as well as date/time stamp, IP address, webpages visited and actions taken on webpages, time of visits, Content viewed, ads viewed, the site(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data. 

Personal Information Acquired from Third Parties. We may acquire your Personal Information from third parties. For example, we may purchase or otherwise acquire Personal Information from third party consumer data suppliers/resellers, data aggregators, advertising networks, data analytics providers, internet service providers, operating systems and platforms, data brokers, business contact databases, government entities, and our parent, subsidiaries, affiliates and other related entities.

V. How We Use Your Personal Information

Processing Your Requests. We use your Personal Information to process your requests for Products and/or Services. 

Administering the Service. We also use your Personal Information in connection with administering the Service, including for customer service, system maintenance and improvement, or to improve Products that we offer by tailoring them to perceived preferences. [We may use your geolocation data to show you Content (including advertising and sponsored messaging) based on geographic location.] 

Communicate with you and respond to your enquiry: We use your Personal Information when we engage in communications with you regarding the Products and Services, and/or when you send us an enquiry. 

Marketing Communications. We may use your Personal Information to send you our newsletter containing information about new features, events or Products and/or Services offered by us and Third-Party Businesses, including our advertising, marketing and sponsorship clients. 

[Provide tailored advertising to you: We may use your Personal Information to show you advertising as part of your use of our Services that are tailored to you.] 

We have set out more information related our use of your Personal Information in Section X (for individuals in California) and Section XI (for individuals in EEA, Switzerland and the UK).

VI. Sharing of Your Personal Information with Third Parties

Third Parties with Whom We May Share Your Personal Information. We may disclose your Personal Information to the following categories of third parties: 

• Service Providers 

• Third-Party Businesses 

• Affiliates 

• Governmental and law enforcement officials 

• Persons involved in an acquisition of our business or assets 

Service Providers. We may share your Personal Information with Service Providers that perform services for us, but only for the purpose of and to the extent necessary to perform those services, as set out in this Privacy Policy. 

Third-Party Businesses. We may sell, share, and transfer Personal Information to the following types of Third-Party Businesses: 

• Advertising, marketing and sponsorship clients to market their goods and services; 

• Consumer data suppliers/resellers, data enrichment providers and aggregators; 

• Social media and social networking services; and 

• Businesses that assist us with our Products and Product recommendations. 

In all such cases, your Personal Information may be used by us and by such Third-Party Business(es) for their own purposes, each pursuant to its own policies. 

Affiliates. We share your Personal Information with our parent, subsidiaries, affiliates and other related entities, and our advisors, including lawyers, consultants, accountants, and others, for all purposes described in this Section VII. 

Health, Safety, and Legal Requests. We may share your Personal Information for purposes of health, safety and other matters in the public interest. We may also share your Personal Information to cooperate with official investigations or legal proceedings brought by or otherwise involving governmental and/or law enforcement officials, as well as private parties, including, for example, in response to subpoenas, search warrants, court orders, or other legal process. We may also use Personal Information to enforce our rights and protect our property and those of our agents, customers, and others including to enforce our agreements, policies, and terms of use. 

Transfer or Sale of Our Business. If Equine Network or its parent, subsidiaries, affiliates or other related entities is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Equine Network or its parent, subsidiaries, affiliates or other related entities, we may share your Personal Information in connection with such transaction. We may also share your Personal Information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of our business or operations. 

VII. Cookies and Related Technologies 

We may place, store and/or access code or other types of information and/or software on your Device or within your browser, such as cookies, locally shared objects, and HTML5 (collectively, “Local Device Storage”). We and Third-Party Businesses may independently or in conjunction use Local Device Storage in connection with the Service in a way that collects Personal Information for the purposes described in the respective privacy policies. Your Device or browser may include an option that allows you to disable Local Device Storage. 

Please see our Cookie Policy [link] for more information on what Local Device Storage we use.  

VIII. Transfer of Your Personal Information Among Jurisdictions 

Your Personal Information may be accessed from, processed, transferred to, and/or maintained on, servers and databases located outside of the jurisdiction in which you are based and where the privacy laws may not be as protective as your jurisdiction. Where legally required, we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your data is adequately protected. For more information on the appropriate safeguards in place, please contact us at the details below.

IX. Protection of Your Personal Information

Security Measures. We take reasonable security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, Personal Information. 

No Liability for Breach. Because no security system is impenetrable, we cannot guarantee the security of your Personal Information. By using the Service you agree to assume all risk in connection with your Personal Information. We are not responsible for any loss of such Personal Information or the consequences thereof. 

Breach Notification. If we believe the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you subject to applicable laws and regulations governing such notifications. 

US Consumers. US consumers have the ability and means to opt out of sharing personal information with third party marketing partners by submitting our Your Privacy choices form. US consumers also have the ability and means to restrict the use of personal information and object to processing the use of personal information by submitting an email to [email protected]. 

EEA, UK and Switzerland users: You have rights in connection with your Personal Information arising under European Data Protection Laws. Please see further information at Section XI.

X. Notice to California Customers – Your Privacy Rights

Rights of California Residents. The CCPA grants residents of California certain rights with respect to their Personal Information. 

California residents have the following rights under the CCPA: 

1. The right to know the ways in which we collect, use, share, disclose and otherwise process your Personal Information; 
2. The right to know the specific pieces of your Personal Information that we hold; 
3. The right to request the deletion of your Personal Information, subject to several exceptions; 
4. The right to opt out of the sale or sharing of your Personal Information; 
5. The right to correct inaccurate Personal Information that we hold; and 
6. The right not to be unlawfully discriminated against for exercising these rights. 

We may take reasonable steps to verify your identity before fulfilling your request to know or delete. For example, we may seek to establish your identity by matching information that you submit alongside your request with information that we have on our records. We may also ask for supplemental information as needed to establish your identity. 

Exercising Your Rights Under the CCPA. California residents, as well as Authorized agents seeking to submit requests on behalf of California residents and parents or guardians seeking to submit requests on behalf of their minors who are residents of California, may exercise the rights described below by contacting us at [email protected] or by calling us at 800-578-2607. 

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: 

1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you. 
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities. 
3. Debug products to identify and repair errors that impair existing intended functionality. 
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. 
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.). 
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent. 
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us. 
8. Comply with a legal obligation. 
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it. 

Response Timing and Procedures 

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. 

We will deliver our written response by mail or electronically, at your option. 

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

Categories of Personal Information We Disclose 

We may disclose your Personal Information to a third party for a business purpose. In the preceding 12 months, we have disclosed the following categories of Personal Information for a business purpose: 

Categories of Personal Information 

Examples 

Identifiers 

Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers 

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) 

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. 

Characteristics of protected classifications under California or federal law. 

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). 

Commercial information 

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

Biometric information 

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. 

Internet or other electronic network activity information 

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. 

Geolocation data 

Physical location or movements. 

Sensory data 

Audio, electronic, visual, thermal, olfactory, or similar information 

Professional or employment-related information 

Current or past job history or performance evaluations. 

Non-public education information (per the Family Educational Rights and Privacy Act (20 USC § 232g, 34 CFR Part 99)). 

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. 

Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes 

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

 

Categories of Personal Information We Sell 

In the preceding 12 months, we have sold the following categories of Personal Information for a business purpose: 

Identifiers, Commercial information 

Do Not Track 

California Business & Professions Code Section 22575(b) provides that California residents are entitled to know how a website operator responds to “Do Not Track” (“DNT”) browser settings. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. We do not currently take actions to respond to DNT signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a DNT standard once one is created. For information about DNT, visit All About DNT. 

Shine the Light 

California’s “Shine the Light” law, Cal. Civil Code §1798.83, gives California customers the right to prevent our disclosure of their Personal Information to third parties for those third parties’ direct marketing purposes. Businesses may have in place a policy not to disclose Personal Information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place.

XI. Notice to individuals in the European Economic Area (“EEA”), Switzerland and the UK

Definition of Personal Information in this Section XI 

In this section, our use of “Personal Information“ means information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 

The specific categories of Personal Information we process are described in Section III.  

Information on the sources we use to collect your Personal Information is set out in Section IV. We do not collect information from publicly accessible sources. 

Purposes of processing your Personal Information  

We have set out in the table below the:  

• Reasons why or “purposes” for processing your Personal Information. This provides more detail on the information set out in Section V; and 

• Specific Personal Information processed for each purpose.  

European Data Protection Laws require us to inform you of the legal basis for our processing of your Personal Information. Legal bases are the legal reasons why we use your Personal Information – these are set out in applicable European Data Protection Laws.  We cannot process your Personal Information if we do not have a legal basis. Please see the table below for details of the legal bases we rely on to process your Personal Information for each purpose.  

Reason or purpose we use Personal Information 

Personal Information used 

Lawful basis on which we use the information  

Process your requests for Products and Services, and administer the Service 

• Personal Identifiers 

• Commercial Information 

 

Performing our contract with you to provide these Products or Services 

Provide you with other Services including sign-up to attend or participate at an event or conference 

• Personal Identifiers 

• Commercial Information 

• Internet or other electronic network activity information 

Other special information which may include financial, insurance or medical information 

Performing our contract with you to provide these goods or services 

Send you surveys 

Personal Identifiers 

Commercial Information 

• Because it is in our legitimate interest to understand our customers’ views to maintain our reputation  

 

Administer contests that you have entered 

Personal Identifiers 

• Because it is in our legitimate interest to promote our Products and Services  

 

Communicate with you and respond to your enquiry 

Personal Identifiers 

Commercial Information 

Internet or other electronic network activity information 

Any other information you choose to share with us in your communications  

Because it is in our legitimate interest to respond to your enquiry and/or provide you with service messages 

 

Send you marketing communications about Products and Services offered by us [and/or Third-Party Businesses] 

• Personal Identifiers 

• Commercial Information 

• Internet or other electronic network activity information 

 

With your prior consent 

Providing tailored advertising to you on our Services [and those of Third-Party Businesses] 

Personal Identifiers 

Internet or other electronic network activity information 

With your prior consent  

Facilitate [health, safety and] legal requests and other requests from regulators and enforcement bodies 

• Personal identifiers 

• Commercial information 

Internet or other electronic network activity information 

Necessary to ensure compliance with our legal obligations  

To enforce our rights and protect our property and to enforce our agreements, policies and terms of use 

Personal identifiers 

Personal characteristics 

Commercial information 

Internet or other electronic network activity information 

Our legitimate interest to exercise, establish or defend a legal or regulatory claim 

[Sale, sharing or transfer to Third Party Businesses for the purpose of consumer data supplier / resellers; social media and networking services; other businesses covering advertising, marketing or sponsorship services] 

Personal Identifiers 

[TBC] 

In the course of a reorganisation, merger or sale of our business 

• Personal identifiers 

• Commercial information 

Internet or other electronic network activity information 

Our legitimate interest to reorganise, merge or sell our business. 

Combine data sets 

 

[Our legitimate interest to improve our service to you.] 

Who we may transfer your Personal Information to 

We may share your Personal Information with third parties as described in Section VI. 

 

International Transfers 

Your Personal Information may be accessed from, processed in or transferred to the U.S. or elsewhere in the world. We will ensure that transfers of Personal Information to a third country or an international organization are subject to appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your data is adequately protected.  

For more information on the appropriate safeguards in place, please contact us as described in Section XIII. 

Individual Rights 

If you are a located in the EEA, Switzerland or the United Kingdom, you are entitled to the following rights in certain circumstances!  

• Right to access your Personal Information: to obtain information about our processing of your Personal Information and a copy of your Personal Information that we store.  

• Right to rectify your Personal Information. to request that we update your Personal Information if it is inaccurate or incomplete. 

• Right to request erasure of your Personal Information. to request your Personal Information is erased from our systems if the Personal Information is no longer necessary for the purpose for which it was collected, you withdraw consent (to the extent we base our processing on this consent and not on another lawful basis) and no other legal basis for processing exists, we are unlawfully holding your Personal Information or we should erase the information to comply with applicable laws. You also have the right to ask us to erase your Personal Information where you have exercised your right to object to processing (see below). 

• Right to restrict our processing of your Personal Information. to suspend our processing if you contest the accuracy of the Personal Information we store about you, our processing is deemed unlawful and you oppose erasure of your Personal Information, or we no longer need the Personal Information for the purposes for which we collected it, but we must store it to comply with our legal obligations. 

• Right to portability of your Personal Information. to receive your Personal Information and to transmit it to another party where our processing is based on consent you gave us and is carried out by automated means. 

• Right to object to our processing of your Personal Information. to object to our processing where we process Personal Information based on legitimate interest and there is something about this situation which makes you want to object to our use for this reason. You also have the right to object to us processing your Personal Information for direct marketing purposes. 

• Right to withdraw your consent: to the extent we base our processing of your Personal information on your consent and not on another legal basis, you have the right to withdraw this consent. 

• To exercise these rights, please [email us at [email protected]] [or at the following website: https://equinenetwork.com/datasubjectaccessrequest/].  

• Right to lodge a complaint. You have the right to lodge a complaint about our collection and processing of your Personal Information to your local data protection supervisory authority in the EU or UK. Contact details for these supervisory authorities are available below: 

• In the UK: https://ico.org.uk/global/contact-us/ 

• In the EEA: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm. 

• In Switzerland: https://www.edoeb.admin.ch/en/contact-2  

The controller of your Personal Information 

The UK and EU Data Protection Laws require us to identify the entity which determines the purposes and means of processing your Personal Information, also called a “controller”. The controller of your Personal Information is Equine Network.   

XII. SMS Specific Information/Disclosures 

Messaging Frequency: Messaging Frequency may vary 

Opt-Out Info: You may reply ‘STOP’ at any time 

Fee Notice: Message and Data rates may apply 

Help Info: Reply HELP for more information 

XIII. Privacy Policy Contact  

If you have any concerns or questions about any aspect of this Privacy Policy, please feel free to contact our Privacy Policy Coordinator by email or as follows: 

Privacy Policy Coordinator 
Equine Network, LLC 
7500 Alamo Rd NW 
Albuquerque, NM 87120 

[email protected] 

Please include your name, contact information, and the specific website, mobile site, application, and/or other service in your request. 

Only inquiries about this Privacy Policy or your Personal Information should be sent to the Privacy Policy Coordinator. No other communications will be accepted or responded to.